Facebook has proven to be an efficient and effective communications platform for its users to connect and stay in touch with friends and family. However, its usage goes far beyond just satisfying communication needs in this sense. Here’s a simple way you can leverage the psychology of Facebook to engage your online audience.

I know some of you struggle to come up with solid proof for using social media in your respective organisations usually due to a sceptical boss or perhaps company culture. Of all people, I know that IT personnel sometimes are not sold on the idea either and they’re the people who are relied on to implement these things. However, as I don’t agree with this practice, that is, asking for IT’s permission (rather than advice) to make a final BUSINESS decision, this simple pitch is to help you win over your boss, especially if you’re in the company’s marketing, PR or communications department or even just consulting. In particular, I’ll be focusing on Youtube in this post.

Often when we talk about social media we focus on its ability to help us develop relationships with others and build communities surrounding our cause. Though at first glance this seems achievable, a deeper look at the requirements of these processes is warranted. Does research in the area really support the idea that social media is redefining how we do business and interact with our clients/customers?

Valentine’s day is gone but we’re still in the month of love and staying in the spirit of love, let’s talk about finding it online. Online dating services are now being used by many singles as a way to find love. Either out of convenience or as an alternative to the bar and club scenes, online dating is swiftly becoming the preferred matchmaker. There is now a 50:50 chance that people you know are doing it. I’ll get you a little familiar with the online dating scene so that you can move from thinking about it to finding love online confidently. That is if you’re single of course.

One of the things website owners often neglect in the site development phase is having a clear purpose for their site that gives focus to its functions. From experience I know that many website owners want their websites to do everything, they heard of a company doing such and such with their site and they too want to do the same. However, this rarely results in a productive and an effective website. As I do understand that the possibilities for your website are endless especially considering recent times, I’m going to help you with some of the basics by getting you to think critically about your site’s purpose.