Though founded on good business sense, business alliances often fail as they neglect relationship fit at conception and later struggle to transform partnerships agreements into effective working relationships (Kelly, Schaan & Joncas, 2002). At present, these partnerships are increasingly being formed and managed on virtual platforms, as these technologies support communication, collaboration and the maintenance of relationships across geographical and organisational boundaries. However, such forms of computer-mediated interaction radically alter and create fundamentally different workspaces when compared to physical work environments and add an extra challenge to ensuring that alliance relationships are successful.