Coincidently as we’re now well into an ‘age of social media’ and several high profile research studies emerging from the field are concerned with social media, we can’t simply disregard cyberpsychology as being a case of supply and demand. Yes we are interested in these online services but cyberpsychology goes far beyond this.

I know some of you struggle to come up with solid proof for using social media in your respective organisations usually due to a sceptical boss or perhaps company culture. Of all people, I know that IT personnel sometimes are not sold on the idea either and they’re the people who are relied on to implement these things. However, as I don’t agree with this practice, that is, asking for IT’s permission (rather than advice) to make a final BUSINESS decision, this simple pitch is to help you win over your boss, especially if you’re in the company’s marketing, PR or communications department or even just consulting. In particular, I’ll be focusing on Youtube in this post.

One of the things website owners often neglect in the site development phase is having a clear purpose for their site that gives focus to its functions. From experience I know that many website owners want their websites to do everything, they heard of a company doing such and such with their site and they too want to do the same. However, this rarely results in a productive and an effective website. As I do understand that the possibilities for your website are endless especially considering recent times, I’m going to help you with some of the basics by getting you to think critically about your site’s purpose.

Whenever I speak to people about what I do and what cyberpsychology is about, the social network/ing site (SNS) Facebook always comes into the conversation. Due primarily to the ‘big’ media stories about people being fired from their jobs, getting divorced, arrested or doing some other ‘remarkable’ thing, years after people are still very ticklish to stories surrounding online networking services. People get fired and divorced all the time and in more interesting ways. However, keeping in the spirit, when I have an attentive audience, I too take the opportunity to state interesting facts. Nonetheless, I always try to add some value.

From reading several blogs within social media I constantly see several themes emerging, which tells me there is some consistency within the area and that is a good thing. However, I’m not quite sure what percentage of these social media bloggers are not just regurgitating. They are saying relationships are at the heart of and the future of business online and yes, I do agree. Subscribing primarily to psychological theory and a few other relevant disciplines, I too have come to the same conclusion but I’m also compelled by my curiosity to think, what if?