I know some of you struggle to come up with solid proof for using social media in your respective organisations usually due to a sceptical boss or perhaps company culture. Of all people, I know that IT personnel sometimes are not sold on the idea either and they’re the people who are relied on to implement these things. However, as I don’t agree with this practice, that is, asking for IT’s permission (rather than advice) to make a final BUSINESS decision, this simple pitch is to help you win over your boss, especially if you’re in the company’s marketing, PR or communications department or even just consulting. In particular, I’ll be focusing on Youtube in this post.