Strategic business decisions are founded on sound research and reliable data rather than on what others are doing or from intuitive sense. As someone who is responsible for your website and overall online strategy, you need to know the ins and outs of how your audience interact with you online. Focusing both on accomplishing your business goals and the needs of your consumers, I take the scientific approach when tracking, collecting, measuring, analysing and reporting both qualitative and quantitative data to optimize your website, online communications and marketing initiatives.