Today social media evangelists are campaigning for relationship development through online tools. Their recommendations based on ‘new findings’ suggest to businesses that they should take into consideration the needs and concerns of their customers and to forget their own egotistic agenda. Like Moses they are bearers of the directive from which wayward people who comply may be guaranteed eternal life or in this case continued viability and relevance in the marketplace. However, unlike Moses, they’re bearing old news, lessons from days of yore that were lost during the ages.

In particular, psychologists have been scientifically building a case for such since Adam was a lad and have proven the benefits of relationships over and over again. I guess somewhere along the passage of time persons got inundated with this long and sometimes arduous process of building and maintaining strong relationships but still wanted the benefits. Consequently, as the Internet amplifies the role of relationships and traditional means of bypassing this are quickly failing, the wayward, unfriendly and selfish masses are being led back to the promise land by relationship specialists.

Really unbelievable how some people are still stuck in the past and for example, obsessed with control despite being aware of proven ways that they can increase their effectiveness online, improve on their brand image and more importantly their beloved bottom line. It’s a new day people, time to rise from your slumber!!!